Understand the market before you trade

A stock (share) is a small piece of ownership in a company. If the company grows and earns more, the value of each share tends to rise; if it struggles, the value tends to fall.

Shares are traded on stock exchanges — Nasdaq Stockholm, NYSE, NASDAQ, London, Frankfurt, etc. Each exchange has its own trading hours and currency.

The bid is the highest price a buyer is currently willing to pay. The ask (or offer) is the lowest price a seller is willing to accept.

The spread is the gap between them. A tight spread means the stock is liquid and easy to trade; a wide spread means fewer participants and higher cost to enter and exit.

The order book lists all the buy orders (bids) and sell orders (asks) waiting at different price levels. Together they show supply and demand.

If bids are much larger than asks, buyers are lined up — the market is leaning up. If asks dominate, sellers are pressing — the market is leaning down. This is what the buy/sell weight bar in Depth Desk visualizes.

Trend is the direction over time — up, down or sideways. Traders look at moving averages, momentum (e.g. RSI) and volume to judge trend strength.

Volatility is how much the price swings. High volatility means bigger opportunities but also bigger losses. A calm blue-chip and a small biotech behave very differently.

Prices move on news: earnings reports, contracts, clinical trial results, management changes, dividends, share issues, and macro events (rates, geopolitics).

Insider transactions (executives buying or selling their own company's stock) and short positions (bets against a company) are legally disclosed signals that often precede or follow bigger moves.

Day trading is about the next minutes or hours — order-book pressure, momentum and news timing matter most.

Long-term investing is about months and years — profitability, growth, valuation (P/E), balance sheet, industry position and management quality dominate. Depth Desk gives you both calls so you don't confuse the two horizons.

At the top you see the last traded price, day change, and a 24-hour intraday chart. The timestamp tells you how fresh the data is. When the exchange is closed, prices are shown in gray — you are looking at last-close values, not live.

The currency matches the exchange (SEK for Stockholm, USD for NYSE, etc.).

The bid/ask table shows the 10 levels of buyers and sellers closest to the current price. The weight bar underneath sums it up: green share is buyer weight, red is seller weight.

A 'Market is buying' note means demand outweighs supply at that moment. 'Market is dumping' means the opposite. This is a short-term signal — it can flip minute by minute.

We generate two trend signals: one for day trading (minutes to hours) and one for long-term (months to years). Each has a signal-strength score.

Below the signal, three text blocks explain it: the AI Verdict summarises reasoning, Market Events highlights the last few weeks of official news and insider activity, and Company Flow describes order-book behaviour. Items published in the last 30 days are highlighted so you see fresh drivers first.

A high-strength positive trend is not a promise the price will rise. It means multiple inputs agreed at that moment. New news can invalidate the signal instantly — always check the timestamp.

The news card lists official press releases and regulatory disclosures from the company and its wire (Cision, MFN, PRNewswire). Each item shows the source, date and a short caption so you can scan quickly.

The next scheduled report date (when we know it) sits next to the order depth. Around earnings, volatility usually spikes — the app cannot predict the outcome, only remind you the date is close.

A single 0–100 number that blends order-flow imbalance, RSI/momentum, volume spikes, insider net-flow over 6 months, institutional trend and catalyst freshness. A high score means several independent inputs agree.

It's a shortcut, not a verdict on its own — always read the factor bars in 'Why this call?' to see which inputs are actually pushing the score up or down.

Upcoming events that can move the price: earnings dates, ex-dividend, dividend payments, clinical readouts, contract announcements. We parse them from official investor-relations pages and recent press releases.

Days-until countdowns are shown in trading days. Around a scheduled catalyst, volatility usually spikes — plan entries and stops with that in mind.

On-demand structured 400–600 word report covering thesis, bull case, bear case, catalysts, key risks, ownership dynamics and technical setup — grounded in the same live data used on the Analyze tab.

Cached for 6 hours per ticker to keep costs sensible. If the AI provider rate-limits or errors, a deterministic fallback report is generated so you always get an answer.

Set alerts for price crosses (above/below a level) or unusual volume (today ≥ multiple × 10-day average). Alerts fire browser and email push while you're online.

Manage delivery — push, email digest, quiet hours — from Notifications in the user menu. Pro allows 10 active alerts, Unlimited 100.

Free lets you try the app with 5 new analyses per day and 3 favorites. Pro (€15/month) raises the limits and adds live refresh, the Top Picks scanner, 30 favorites and 10 smart alerts. Unlimited (€30/month) removes all caps, keeps Top Picks, and adds AI Deep-Dives and the PDF morning brief.

Payments are processed by Stripe. We do not store your card details.

On the web, go to Pricing, choose Pro or Unlimited and complete the Stripe checkout. Once paid, your account is upgraded immediately.

To change or cancel, open the user menu and choose 'Manage billing'. Stripe's customer portal opens in a new tab where you can update your payment method, switch plan or cancel. You keep access until the end of the current billing period.

Apple App Store and Google Play require their own billing for digital purchases inside apps. To stay compliant, the Depth Desk app does not show a Stripe checkout button.

Instead, open depthdesk.net in your phone's browser, sign in with the same account and complete the purchase there. When you return to the app, your Pro or Unlimited access is already active.