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Apple Inc.
🇺🇸 NASDAQ · United States
AAPL · USD
$228.14▲ 1.42 (+0.63%)
Positive trend · Day trading
Confidence 74%
Intraday 24h
Volume
48.2M
Day range
226.10 – 228.90
52w range
164.08 – 237.23
Market cap
3.42T
P/E
34.2
Shares out
15.0B
Insiders
0.07%
Institutions
61.4%
RSI(14)
58
Bids
228.12
Asks
228.15
Spread
0.03
Depth Desk Score™
72 / 100
Strong

Composite 0–100 rating from trend, technicals, order flow, catalysts and ownership shifts.

Extended order depth

Buyers in control
Bids
228.124,200
228.103,100
228.082,650
228.055,100
228.021,800
228.003,400
227.981,250
227.952,100
227.921,600
227.902,900
Asks
228.151,800
228.181,450
228.201,250
228.24980
228.28760
228.321,120
228.36640
228.40520
228.45880
228.501,340
Market mood
63% Bids37% Asks
AI verdict

Short-term momentum is constructive: bids dominate the book (63/37) and volume runs 18% above the 20-day average. RSI 58 leaves headroom before overbought. Earnings in 6 days may raise volatility — trim size ahead of Wednesday.

Market events
  • • Apple unveiled new M-series yesterday
    R
  • • Barclays upgrades to Overweight
    R
  • • India launch expands to 4 new cities
Company flow

Insider: director bought 20k shares (3d ago). Institutions: Vanguard +0.4% last quarter.

Factor weights

Trend & momentum28%
Order flow22%
News sentiment18%
Catalysts14%
Ownership shifts10%
Technical (RSI)8%

Catalyst calendar

  • Q4 Earnings report
    In 6 days
  • WWDC keynote
    In 12 days
  • Ex-dividend date
    In 3 weeks
  • iPhone launch (rumored)
    Next month

30-day history

Deep dive

Insider trading (6m)
  • T. Cook (CEO) · 2025-11-08-40 000
  • L. Maestri (CFO) · 2025-10-22-12 500
  • K. Adams (Director) · 2025-10-04+20 000
  • J. Williams (COO) · 2025-09-12+8 000
Institutional ownership
  • Vanguard Group8.9%+0.4%
  • BlackRock7.2%+0.1%
  • Berkshire Hathaway5.8%-0.2%
  • State Street4.1%0.0%

Latest news & PRs

Sector heatmap

Technology
+1.42%
Consumer
+0.68%
Financials
+0.24%
Healthcare
-0.14%
Energy
-0.82%
Industrials
+0.32%
Real estate
-0.44%
Communications
+0.91%

About the company

Apple Inc. designs, manufactures and sells smartphones, computers, wearables and digital services. Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, it is headquartered in Cupertino, California. The business model centers on tightly integrated hardware, software and services — with App Store, iCloud, Apple Music and Apple TV+ driving strong recurring revenue around an installed base of more than 2 billion active devices.

AI deep dive

Unlimited

Full breakdown: thesis, bull/bear, catalysts, risks, ownership and technicals.

Sample data only · not financial advice
Thesis

Apple trades as a services-led platform rather than a hardware maker. An installed base above 2 billion devices produces high-margin recurring revenue that dampens iPhone cyclicality.

Bull case

Services grow double digits at ~74% gross margin and an AI-driven upgrade cycle could lift average selling prices. Ongoing buybacks shrink the share count by a few percent a year.

Bear case

China is a meaningful share of revenue and competition there is intensifying. Regulatory pressure on App Store fees and the Google deal is a direct risk to services margin.

Catalysts

Earnings in 6 days, an autumn product event and the pending antitrust ruling. The market is pricing in another strong services quarter.

Risks

Valuation premium versus its own history, FX headwinds and supplier concentration in Asia. A softer upgrade cycle would hit estimates quickly.

Ownership

Institutional ownership near 62% with net inflows last quarter. Insider activity shows scheduled sales with no unusual pattern.

Technicals

Price sits above both the 50- and 200-day moving averages with RSI(14) at 58 — an uptrend that is not overbought, based on 12 months of price history.

AI forum analysis

Pro

Summarises what retail investors on the Placera forum are discussing right now.

40 posts
Sentiment

The thread leans positive but cautious ahead of earnings. Activity has clearly picked up over the past week.

Topics

Discussion centres on AI features in the next iOS release, services growth and how China sales are trending.

News

The forum reacts mainly to the expanded payments partnership and reports of new supplier agreements.

Expectations

Several posters expect a services quarter above consensus and guidance confirming the upgrade cycle.

Pipeline

The upcoming product event, AI features in beta and rumours of a new hardware category come up repeatedly.

Risks

The sceptics point to valuation, App Store regulation and the risk of weaker China numbers.

Verdict

The forum leans towards a continued positive trend but is split on valuation. This is unverified retail opinion, not financial advice.

Forum posts are unverified retail opinion and are not financial advice.
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Sample data only · not financial advice